Tag Archives: Heineken

Power of Bringing Friends Together

Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading

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This beer literally will open your door.

In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading

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Tennis silence is rewarded by this beer brand

As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading

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Heineken delivers on its “Open Your World” campaign

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading

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Onsite Music Presence by Heineken

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading

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Heineken Surprises Soccer Fans with UEFA Champions League Trophy Ecounter

After watching this sports trophy tour execution, by Heineken and UEFA Champions League, brands & leagues will be rethinking their strategies. Leveraging their sponsorship, Heineken brought a sacred piece of sports culture to life. With a little bit of creativity, low-risk, high-reward guerrilla … Continue reading

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Beer industry best practice: Mobile Apps

Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading

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