Tag Archives: Heineken

UPDATED- Customer Hospitality – Heineken Dugout Concept

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , | 3 Comments

Global Brands – Still a need to localize

As brands become global icons, they must not lose sight on each countries unique culture that they enter. Brands that are successful find clever ways to incorporate cultural icons/symbols into their marketing. Heineken has incorporated Japanese culture into their billboards. … Continue reading

Posted in Advertising, Beer, Billboard, Branding, Imports | Tagged , , | 1 Comment

Heineken Starvision – Allow the consumer to shine

Heineken has found a way for concert, festival or party goers to feel larger than life. Heineken Starvision, created by minivegas studios, puts the consumers front and center. By simply taking ones photos, emailing or twittering the photo, consumers have … Continue reading

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Ambush Marketing – Stella Artois

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading

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Heineken – This is the Game

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment

Best recent beer billboards

Below are examples of great OOH campaigns by beer brands. OOH is still a relevant and effective way for brands to express their message.  These campaigns are generating buzz, using cutting edge technology and shaping future purchase intent. Heineken: This … Continue reading

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Official Beer: Team Sponsor

Steinlager, the official beer of the Rugby World Cup 2011 host nation’s New Zealand All Blacks, has released 2 limited edition, commemorative  packages: A White Can & Black Bottle. This innovative packaging strategy should help undermine Heineken and their Official Beer Sponsorship of … Continue reading

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Alternative Green bottle for Latinos: Heineken

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading

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