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Tag Archives: Hispanic Consumers
Mobile Vehicle Marketing – Tecate Boxing Meusem
Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading
Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area
Tagged Boxing, Hispanic Consumers, Mobile Vehicle, Tecate
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