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Tag Archives: Ice Cold Index
Mobile weather app by Budweiser (Ireland)
Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index” should be a case study for mobile … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube
Tagged Budweiser, Ice Cold Index, Ireland, mobile marketing
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