Tag Archives: Music Festival

Heineken encourages interactions amongst strangers by using personalized QR codes

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading

Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area | Tagged , , | Leave a comment