Tag Archives: NFL

Football fields are the new Corona Beach

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading

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Bud Light Recycling

Anheuser-Busch InBev has publicly announced their vision/goal is  “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading

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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App

So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading

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Homegating – Miller Lite

Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans.  Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading

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Branded Area in Stadium

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment