Tag Archives: NHL

Real Hockey is played on the streets

Posted on May 30, 2014 by Mark Gallo

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading →

Posted in Activation, Beer, Macro Brews, Sports | Tagged , , , | 2 Comments

Interactive Sports Giveaway from Budweiser

Posted on November 5, 2013 by Mark Gallo

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading →

Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , | Leave a comment

Budweiser Canada and Hockey

Posted on February 6, 2013 by Mark Gallo

While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading →

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Stadium Domination – Molson Export Ale Zone

Posted on October 6, 2011 by Mark Gallo

The following photos demonstrate Molson Export Ale‘s commitment  to their corporate sponsorship of the Montreal Canadiens.  The brand has completed branded an entire section at  Bell Centre. Everything from the seats to the hallway floor showcases the passion Molson Export … Continue reading →

Posted in Advertising, Beer, Branding, Sports, Stadium Signage, Themed Area | Tagged , , , | Leave a comment

Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Posted on October 4, 2011 by Mark Gallo

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter | Tagged , , , , | 1 Comment