Tag Archives: packaging

Engage consummers with clever packaging – Corona board game

Corona has recently demonstrated a simply packaging twist (concept?) that engages consumers and continues the brand experience. They have used the dead-space on its 6 pack bottle packaging to create a board game. After using a QR code scanner to … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports | Tagged , , | Leave a comment

College Beer

To my knowledge, LSU will become the 1st Collegiate University to brew and sell their own university branded beer. Names, packaging and images of the beer have yet to be determined. Current budget cuts are producing some ingenious ways to … Continue reading

Posted in Beer, Branding, Sports, Underage Drinking | Tagged , , , , , | Leave a comment

Official Beer: Team Sponsor

Steinlager, the official beer of the Rugby World Cup 2011 host nation’s New Zealand All Blacks, has released 2 limited edition, commemorative  packages: A White Can & Black Bottle. This innovative packaging strategy should help undermine Heineken and their Official Beer Sponsorship of … Continue reading

Posted in Advertising, Beer, Branding, Sponsorships, Sports | Tagged , , , , , | Leave a comment