Tag Archives: qr codes

Heineken encourages interactions amongst strangers by using personalized QR codes

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading

Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area | Tagged , , | Leave a comment

Carlsberg drives trial through an interactive window display: BeerKing

A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Mobile | Tagged , , , , , , | Leave a comment