Tag Archives: Radio

Onsite Music Presence by Heineken

Posted on March 23, 2012 by Mark Gallo

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading →

Posted in Activation, Advertising, Beer, Billboard, Branding, Marketing, Sponsorships | Tagged , , , | Leave a comment

Radio Campaign Idea – Morse Code

Posted on September 5, 2011 by Mark Gallo

Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading … Continue reading →

Posted in Advertising, Beer | Tagged , , , , | 2 Comments