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Tag Archives: Recycling
Recycled beer cans turned into Rugby spikes
Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging recycling. Salta successfully built a compelling … Continue reading
Posted in Activation, Beer, Branding, Imports, Sponsorships, Sports
Tagged Recycling, Rugby, Salta
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Bud Light Recycling
Anheuser-Busch InBev has publicly announced their vision/goal is “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading
Posted in Activation, Beer, Cause Marketing, Sponsorships, Sports
Tagged Bud Light, Field Goal, NFL, Recycling, Situ8
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