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Tag Archives: repositioning
Miller Lite stresses importance of Protection in a web series
To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading
Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports
Tagged DGBTV, Miller lite, Protection, repositioning
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