Tag Archives: Rugby

Tooth Opener

Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. TheĀ Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing … Continue reading

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Recycled beer cans turned into Rugby spikes

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouragingĀ  recycling. Salta successfully built a compelling … Continue reading

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A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

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Castle Lager’s quest to find Springbock rugby SuperFans

With the recent build up the the 2011 Rugby World Cup, Castle beer has been executing a brilliant campaign that adds excitement for the brand and the sport of rugby. In addition, it brings out the competitive juices in its … Continue reading

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