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Tag Archives: sampling
A craft beer sampling worth fighting over
Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading
Posted in Activation, Beer, Brand Launch, Branding, Craft, Marketing
Tagged Arcade, Big Boss Brewing, craftbeer, sampling
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Carlsberg drives trial through an interactive window display: BeerKing
A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Mobile
Tagged Carlsberg, interactive touchscreen, interactive windows, qr code, qr codes, relevant connection, sampling
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