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Tag Archives: Soccer
This beer literally will open your door.
In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading
Posted in Activation, Beer, Branding, Imports
Tagged Heineken, Soccer, UEFA Champions League
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Miller Lite showcasing strength of video.
Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading
Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports
Tagged Chivas, Club Deportivo Guadalajara, Miller lite, Soccer
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A rugby tackle is worth a Salta beer with this vending Machine
In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading
Posted in Activation, Advertising, Beer, Branding, Sports
Tagged Argentina, Fans, Rugby, Salta, Soccer, Vending Machine
1 Comment
Carlsberg seeks best five-a-side soccer team in UK
As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012, Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports
Tagged Bud Light Fan Camp, Carlsberg, Gareth Southgate, Pub Cup, Soccer, UEFA Euro 2012, UK
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Mahou features Iker Casillas and David Villa in a mobile app
Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile, Social Media, Sponsorships, Sports
Tagged David Villaon, Iker Casillas, Mahou, penalty kick, Soccer, Spanish soccer
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UPDATED- Customer Hospitality – Heineken Dugout Concept
With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading
Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area
Tagged Gielissen Interiors & Exhinitions, Heineken, Hospitality, Soccer
3 Comments
Tennent’s lets fans experience life of a professional soccer player
Tennent’s Lager offered consumers a truly unique & once in a lifetime opportunity. While most brands are still set on gaining impressions with stadium signage, Tennent’s took an engagement/influence approach to their corporate sports sponsorship with The Celtcis and Rangers … Continue reading
Posted in Activation, Advertising, Beer, Branding, Promotions, Sports
Tagged Celtics, Rangers, Scotland, Soccer, Tennent's Lager
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Carlsberg Brings activation to life
Beer brands are doing a better job of bringing their stories to life and engaging consumers with unique opportunities to interact with the brand. Across the world, the dominate sport in soccer (futbol). Budweiser, Heineken and Carlsberg seem to activate … Continue reading
Posted in Activation, Advertising, Beer, Branding, Promotions, Sponsorships, Sports
Tagged Beer, Carlsberg, Futbol, Liverpool, Soccer
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