Tag Archives: Soccer

This beer literally will open your door.

In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading

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Miller Lite showcasing strength of video.

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading

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A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

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Carlsberg seeks best five-a-side soccer team in UK

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading

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Mahou features Iker Casillas and David Villa in a mobile app

Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their  recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading

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UPDATED- Customer Hospitality – Heineken Dugout Concept

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading

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Tennent’s lets fans experience life of a professional soccer player

Tennent’s Lager offered consumers a truly unique & once in a lifetime opportunity. While most brands are still set on gaining impressions with stadium signage, Tennent’s took an engagement/influence approach to their corporate sports sponsorship with The Celtcis and Rangers … Continue reading

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