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Tag Archives: Social Media
Voice of the People
Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading
Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media
Tagged Boundary Road Brewey, Brand launch, Craft, Crowdsourcing, facebook, R&D, Social Media
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BeerTube
I would like to present a best practice opportunity from Kronenbourg 1664 beer that can easily be applied to other industries as well. Live Q&A’s via social media are the future. Every fan is a reporter in this social media … Continue reading
Posted in Advertising, Branding, Promotions, Social Media, Sponsorships, YouTube
Tagged Beer, Kronenbourg 1664, Social Media, youtube
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Beer Exchange
Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading
Posted in Advertising, Beer, Craft, Promotions, Social Media, Sub Premium
Tagged Beer, Beer Exchange, Craft, Kickstarter, Lone Star, Rainier, Social Media, TX, WA
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Turning beer kegs into beautiful works of Art
During the month of June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading
Posted in Branding, facebook, Imports, Social Media
Tagged Art, Beer, Flickr, Keg, Mexican Import, Pacifico, Social Media, Twitter, Youstream, youtube
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Virtual Beer Tasting
Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading
Posted in Craft, facebook, Social Media
Tagged Alexander Keith, Beer, Craft, facebook, Graham Kendall, Pat Perdue, Social Media
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BeerToasts 