Tag Archives: Sports

Owning Beach Activities

Posted on August 2, 2011 by Mark Gallo

Bud Light Lime is heating up its summer sports activation. The perceived seasonality of this brand forces majority of its activation to take place during the summer months. The brand has associated itself with beach time activities. The brand’s  aggregate … Continue reading →

Posted in Beer, Branding, facebook, Promotions, Sports | Tagged , , , , , , | 1 Comment

Portland Timbers Themed Areas

Posted on July 28, 2011 by Mark Gallo

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading →

Posted in Branding, Craft, Macro Brews, Sponsorships, Sports, Themed Area | Tagged , , , , , , | Leave a comment

Leveraging Sports Properties Correctly

Posted on July 12, 2011 by Mark Gallo

Macro beers marketing is omnipresent. The major 2 premium beer brewers have done a tremendous job of gaining awareness for their brands. They have blanketed our freeways with billboards, our radio and TV stations/networks with commercials, our print publications with … Continue reading →

Posted in Advertising, Beer, Branding, Sponsorships, Sports | Tagged , , , , | Leave a comment