Tag Archives: Stella Artois

Ambush Marketing – Stella Artois

Posted on September 13, 2011 by Mark Gallo

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading →

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Stella Arotis Draught Master Compeition mobile app

Posted on August 29, 2011 by Mark Gallo

Over the years, Stella Artois has evolved the Draught Master program.  The idea centers around highlighting the unique 9 Step ritual to pour a perfect Stella Artois.  Consumers tests their skills around the world & compete to claim the title … Continue reading →

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Pouring a Perfect Beer

Posted on June 30, 2011 by Mark Gallo

Since America lives and facilitates a fast paced lifestyle, beer handling has not received the attention it deserves. In particular, most of us have not been properly trained on how to pour and recognize a perfect beer. Too many times … Continue reading →

Posted in Beer, Pouring | Tagged , , , , , , | Leave a comment