Tag Archives: Stella Artois

Ambush Marketing – Stella Artois

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading

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Stella Arotis Draught Master Compeition mobile app

Over the years, Stella Artois has evolved the Draught Master program.  The idea centers around highlighting the unique 9 Step ritual to pour a perfect Stella Artois.  Consumers tests their skills around the world & compete to claim the title … Continue reading

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Pouring a Perfect Beer

Since America lives and facilitates a fast paced lifestyle, beer handling has not received the attention it deserves. In particular, most of us have not been properly trained on how to pour and recognize a perfect beer. Too many times … Continue reading

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