Tag Archives: Tennis

Tennis silence is rewarded by this beer brand

Posted on August 27, 2014 by

As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading →

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Corona found its Beach in Tennis data.

Posted on May 23, 2013 by

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading →

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Corona asks tennis professionals to go for distance, not speed

Posted on December 5, 2011 by

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading →

Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized | Tagged , , , | Leave a comment

Ambush Marketing – Stella Artois

Posted on September 13, 2011 by

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading →

Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports | Tagged , , , , , , | Leave a comment