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Tag Archives: Tennis
Tennis silence is rewarded by this beer brand
As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading
Corona found its Beach in Tennis data.
With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading
Posted in Activation, Branding, Marketing, Sponsorships, Sports
Tagged ATP, Corona, Data, Technology, Tennis
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Corona asks tennis professionals to go for distance, not speed
As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized
Tagged ATP, Corona, Serve, Tennis
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Ambush Marketing – Stella Artois
Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports
Tagged 2011 US Open, Ambush Marketing, Beer, Heineken, Stella Artois, Tennis, transit
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