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Tag Archives: This is the Game
Heineken – This is the Game
In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament. … Continue reading
Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube
Tagged 2011 Rugby World Cup, Ambassadors, Heineken, This is the Game
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